01
Strategy before pixels
What does the brand need to say, to whom, and to achieve what? Every piece starts with that answer: brand narrative, content pillars and art direction.
DIANNA
+9
years building brands across sectors
+15 high-profile clients
AI-powered workflows · −30% production time
Branding
Video marketing
AI creative
Content strategy
Graphic & Audiovisual Designer · Bogotá, Colombia
Design, video & marketing, powered by AI.
I turn brand goals into content people stop for: visual identity, social campaigns, video and ads, built on strategy and measured with data.
How I work
Strategy, design, video and data, in one process.
02
Design & video
Identity, carousels, reels, ads and editorial, made to work together across every touchpoint.
Data × AI
AI tools in the pipeline to explore, produce and adapt faster, without losing the brand.
03
Measure, learn, optimize
I track performance on Meta & Google Ads and organic content, then refine the creative with what the numbers say.
- 2.4Mviews in a presidential campaign
- +50%brand recognition, Grupo Energía Bogotá
- −30%production time with AI workflows
- +3Kmonthly clicks on digital ads
Brand & visual identity
Identity systems, rebrands and guidelines that stay consistent everywhere.
Social content & strategy
Content pillars, carousels, stories and copy for organic growth.
Video for performance
Reels, ads and storytelling edits designed to hold attention and convert.
Paid campaigns & metrics
Meta & Google Ads creative, testing and reporting.
Selected work
More projects on Behance
Brands I've helped move.
Video & motion
Motion, when the message needs it.
I'm a designer and strategist first. When a campaign needs movement (kinetic type for reels, animated ads, product videos), I build it in After Effects and Premiere, always in service of the goal, not the trend.
Hover or tap a reel to play.
About me
Creativity with data.
I'm a graphic and audiovisual designer with 9+ years of experience turning brand and business objectives into clear narratives and high-impact visual content.
I've built visual identities and content strategies for brands across sectors, from luxury editorial in Houston to energy, pharma, mining, politics and fintech in Colombia. I combine design, video and copy, track what performs, and integrate AI to produce faster and better.
"Nothing stays still. Everything moves forward, and there's always more to learn."
Experience
Tools
- Photoshop
- Illustrator
- After Effects
- Premiere
- InDesign
- Lightroom
- Audition
- Media Encoder
- Canva
- CapCut
- Meta Business
- Google Ads
- AI tools
Education
Luxcior MagazineGrupo Energía BogotáAbbVieACM · Asociación Colombiana de MineríaMinExpo ColombiaAutos MightDale+Zion International UniversityIDDEA ComunicacionesWilvar
LET'S TALK
Have a brand, a launch or a campaign that needs to perform? Let's build it.